“be strong when you are weak,

 be brave when you are scared

 be humble when you are victorious”

PIT LANE Clothing is a lifestyle and activewear brand for those with a racer's spirit.

Motorsport and racing are truly embedded in our DNA. 

Founded in 2020, our brand provides a wide range of men's and women's clothing and accessories inspired by the thrilling worlds of Formula 1, MotoGP, and NASCAR with insights by real race car drivers who push our ranges to the limits.

There are 2 essential core aspects to our business that underpin everything we do.

Each of these elements contributes to the unique identity of PIT LANE CLOTHING, allowing us to seamlessly blend sophistication with the exhilarating spirit of racing.
  • Person in sunglasses, black cap, hooded sweatshirt, and white pants kneeling on a racetrack.

    LIFESTYLE FASHION WHICH IS AVAILABLE TO THE PUBLIC

    Our brand successfully sells products on a global scale, ensuring that our sophisticated fashion reaches admirers around the world.

  • Close-up of a race car driver wearing a helmet with "Pit Lane Clothing" branding and a reflective visor. "Porsche" logo is visible on the visor.

    OUR OFFICIAL PIT LANE CLOTHING RACE TEAM

    We are more than just stylish clothing. We are heavily involved in motorsport - we actually race ourselves - and we use real race car drivers that compete internationally to test our apparel.

OUR HISTORY

PIT LANE CLOTHING was founded in 2020 by an actual race car driver from Australia, Jack Atley, who ironically, wanted a cool range of clothes to wear when he was NOT racing. 
As a driver, initially starting in Formula Ford, he has competed across Australian Formula Ford, Bathurst 6hr endurance races and the Porsche 944 championships. 
He was selected as an instructor for the AMG Mercedes Benz Driving Academy and achieved a lifelong ambition when he tested an actual Formula 1 car, at the Paul Ricard circuit in France. 
Jack knew the popularity of motorsport and the passion for autos globally - in particular F1 - but found the majority of apparel on the market was either team branded or stereotypical, showing 'hard nosed, skulls and crossbones with chequered flags'. 
Models wearing "Pit Lane Clothing" brand apparel pose against a neutral background.
Modern room with large window, potted plants, and a framed poster featuring a racing helmet sketch and text 'Pit Lane Clothing.' 
As a competitive race car driver, he understood that motorsport and racing was about alot more than this and set out to develop a range of apparel which was more subtle. 
One that captured the 'spirit of racing' - with activewear that could be worn as much by an Executive at his child's Saturday morning sporting game as a rebel on the street. 
With a true dedication to customer satisfaction and an extensive understanding of racing, today, the brand sells worldwide with jackets, t-shirts, hoodies, watches, luggage, swimwear and even sneakers.
It is involved across multiple motorsport categories - nationally and internationally - and delivers ranges of clothes to race circuits  -such as Mike G Circuito Gaudiz in Spain - national level race categories - such as Formula Ford and the Porsche 944 Challenge Series - along with supplying to numerous race teams and individual race car drivers.
Green "Eco Friendly" logo with leaf design

We use machines and ink from the company Brother in our range, which are non-hazardous, toxin-free, biodegradable, and certified with an ECO PASSPORT by OEKO-TEX®.

We also have a series of products made of EcoCosy® fibres. EcoCosy® obtains certification from the U.S. Department of Agriculture (USDA) confirming all products are 100% biobased.