“be strong when you are weak,

 be brave when you are scared

 be humble when you are victorious”

PIT LANE Clothing is a lifestyle and activewear brand for those with a racer's spirit.

Motorsport and racing are truly embedded in our DNA. 

Founded in 2020, our brand provides a wide range of men's and women's clothing and accessories inspired by the thrilling worlds of Formula 1, MotoGP, and NASCAR with insights by real race car drivers who push our ranges to the limits.

There are three essential core aspects to our business that underpin everything we do.

Each of these elements contributes to the unique identity of PIT LANE CLOTHING, allowing us to seamlessly blend sophistication with the exhilarating spirit of racing.

  • LIFESTYLE FASHION WHICH IS AVAILABLE TO THE PUBLIC

    Our brand successfully sells products on a global scale, ensuring that our sophisticated fashion reaches admirers around the world.

  • OUR OFFICIAL PIT LANE CLOTHING RACE TEAM

    We are more than just stylish clothing. We are heavily involved in motorsport - we actually race ourselves - and we use real race car drivers that compete internationally to test our apparel.

  • CUSTOM MADE APPAREL FOR RACE TEAMS, DRIVERS + CATEGORIES

    We proudly offer a wide range of custom clothing specifically designed for racing teams and drivers, catering not only to everyday fans but also to passionate racing enthusiasts who live for the thrill of the track.

OUR HISTORY

PIT LANE CLOTHING was founded in 2020 by an actual race car driver from Australia, Jack Atley, who ironically, wanted a cool range of clothes to wear when he was NOT racing. 
As a driver, initially starting in Formula Ford, he had competed across Australian Formula Ford, Bathurst 6hr endurance races and the Porsche 944 championships. 
He was selected as an instructor for the AMG Mercedes Benz Driving Academy and achieved a lifelong ambition when he tested an actual Formula 1 car, at the Paul Ricard circuit in France. 
Jack knew the popularity of motorsport and the passion for autos globally - in particular F1 - but found the majority of apparel on the market was either team branded or stereotypical, showing 'hard nosed, skulls and crossbones with chequered flags'. 
As a competitive race car driver, he understood that motorsport and racing was about alot more than this and set out to develop a range of apparel which was more subtle. 
One that captured the 'spirit of racing' - with activewear that could be worn as much by an Executive at his child's Saturday morning sporting game as a rebel on the street. 
With a true dedication to customer satisfaction and an extensive understanding of racing, today, the brand sells worldwide with jackets, t-shirts, hoodies, watches, luggage, swimwear and even sneakers.
It is involved across multiple motorsport categories, nationally and internationally and delivers ranges of clothes to categories such as Formula Ford, along with numerous race teams and individual race car drivers

We use machines and ink from the company Brother in our range, which are non-hazardous, toxin-free, biodegradable, and certified with an ECO PASSPORT by OEKO-TEX®.

We also have a series of products made of EcoCosy® fibres. EcoCosy® obtains certification from the U.S. Department of Agriculture (USDA) confirming all products are 100% biobased.