PLC COMMISSIONED BY ADELAIDE FESTIVAL TEAM
CLIENT:
Jenson Button is seen with his Benetton Renault F1 Grand Prix car
SEAT TIME RENAULT RACE TEAM
BRIEF:
PIT LANE CLOTHING was commissioned to design a range of teamwear for a client who will be appearing at 2025 Australian Adelaide Motorsport Festival.
The driver will be behind the wheel of an F1 Benetton Renault liveried car made famous by Fernando Alonso and Jenson Button.
Whilst many challenges occurred in finding the exact colours and combinations to reflect the brand's vision, the biggest hurdle was undoubtedly changing the team name from the previous cigarette company branding to the client’s own distinct identity - yet still preserving the overall appearance and appeal that fans and stakeholders had come to recognize and appreciate.
Held the week prior to the Australian Grand Prix, the Adelaide Motorsport Festival is a museum in motion, displaying historic, rare and significant racing vehicles in the Adelaide Park Lands and beyond.
The 2025 Repco Adelaide Motorsport Festival features various categories, ranging from Formula 1 cars, V8 Supercars, sportscars, touring cars, motorbikes and more with the action non-stop without a break in track activity at any stage of the day.
Off track there will be car displays, kids' zones, bars and food trucks, exhibitors and traders, activations and more, in a picnic in the park setting.
